MOMENTUM
SHE OWNS HER
SUCCESS
She Owns Her Success is an annual flagship campaign dedicated to empowering, celebrating, and amplifying the voices of women who are breaking boundaries and defining success on their own terms. For the past six consecutive seasons, Base Five has been entrusted with bringing this campaign to life tasked with driving its strategic direction, creative execution, and audience engagement. A key performance focus has been on driving virtual attendance to workshops and events, ensuring the campaign not only inspires but also fosters meaningful participation and impact year after year.
Base Five crafted and executed a powerful multi-channel strategy rooted in authentic storytelling and women empowerment. Each season featured real success stories brought to life through utilising multiple platforms. To maximise impact, we continuously introduced new media placements across digital, and emerging platforms ensuring we reached and resonated with diverse audiences wherever they consume content.
Base Five has successfully executed the campaign across 6 seasons, consistently driving high engagement and workshop registrations. Each year, the campaign has surpassed its set KPIs achieving sustained growth in reach, participation, and overall brand impact.
