LEGACY
LIFESTYLE
BRAND
MAPP
Legacy Lifestyle has an annual survey that is sent to existing members to accumulate insights in order to enhance the Lifestyle offering and make it resonate more to members with the aim to retain them. The ask to Basefive the was to ensure that 4000 members complete the survey this including both active members and inactive members. Legacy lifestyle would also like to appeal to new members with them being a secondary target audience.
- The campaign was executed with three objectives in mind, Awareness, Engagement/Consideration, and Acquisition/conversion. In this context, the ultimate conversion goal is the completion of a survey.
- We maximised reach and impact, we leveraged high-visibility social platforms to generate awareness and spread the message widely.
- During the engagement phase, we the main focus on platforms known for high user interaction, using a combination of competitions and targeted content to nurture consideration.
Base Five successfully drove audience participation by encouraging survey completion across multiple digital platforms, while simultaneously boosting overall campaign awareness during this period. Strategic use of competitions significantly enhanced engagement, serving as a key driver in capturing attention, fostering interaction, and deepening audience involvement with the campaign’s message and objectives.
