MOMENTUM
JOURNEY'S TO SUCCESS
CAMPAIGN
Momentum executes a major brand thematic campaign every four years, with a high-impact TVC serving as the hero content piece. Base Five Media was entrusted with the media planning and buying, end-to-end campaign management, and performance reporting. The primary objective of our engagement was to amplify the reach and impact of the TVC, ensuring it effectively connected with the target audience across relevant platforms.
Base Five implemented a high-performance paid digital media strategy to amplify the Momentum TVC. We activated contextual programmatic banners , YouTube,TikTok and premium publisher networks to drive reach and visibility.
The campaign achieved over 10 million video views across platforms, driven by targeted placements on YouTube, premium publisher networks, and social media. By placing accompanying banners within highly contextual environments, we not only maximised viewer engagement but also created brand lift that translated into lead generation for other Momentum product houses. Our real-time optimisations and audience-first approach ensured both visibility and performance across the full digital ecosystem.
