TCL
GO BIG MZANSI.GO TCL
CAMPAIGN
The campaign aimed to showcase the impressive sizes of TCL’s televisions. To make the concept more relatable, the Big 5 served as the main inspiration. This creative approach emphasized that TCL’s large TV screens were as grand and commanding as Africa’s Big 5, creating a powerful visual and emotional connection for the audience.
Social media and influencer partnership played a key role in building reach and anticipation before the official launch. By highlighting the brand’s reasons to believe through a series of teaser content and videos, the campaign created a sense of excitement and drove online conversations to their retail partners. The channel roles were simple, get consumers to have this one chance to buy a TV they thought they could not afford.
TCL successfully achieved its brand awareness KPIs, with the influencer led competition playing a key role in driving engagement and positive brand sentiment. We leveraged on the power of influencers through trusted voices and authentic content, the campaign not only expanded reach across key audience segments but also fostered meaningful interactions positioning TCL as a brand that resonates with digitally engaged consumers.
