UNISA
APPLICATIONS 2024
CAMPAIGN
UNISA approached Basefive to develop and execute an integrated marketing campaign that would drive applications and enrolments for the 2024 academic year. The objective was to reach prospective students across South Africa, with a focus on positioning UNISA as an accessible, flexible, and future-ready institution.
Basefive crafted a digital-first campaign, anchored in data-driven media planning from previous campaigns. Our work included:
Creative development of key messages and visuals
Targeted media buying across digital, social, and community radio
We ensured the campaign was tailored to speak to various segments from first-time applicants to working professionals looking to upskill.
The campaign successfully increased visibility and engagement for UNISA during a crucial enrolment window. Key results included a spike in website traffic from paid media, high engagement on influencer content, and a measurable uplift in online application conversions during the campaign period.
