Imizamo Media Agency will celebrate its 10th anniversary in the lively setting of The Leonardo in Sandton, marking an important milestone on Friday.

Founded in 2014 by the dynamic duo Daisy Mulenga and Tlangelani Manzini, this pioneering black female-led marketing agency has spent the last decade reshaping the landscape of South Africa’s media industry through innovative integrated marketing solutions.

As they prepare to celebrate this important occasion on November 22, the agency’s journey thus far serves as a testament to its commitment to inclusivity, diversity, and digital innovation.

“This anniversary isn’t just about celebrating our past — it’s about envisioning our future,” says Mulenga, the agency’s co-founder and CEO.

She emphasises the organisation’s role at the forefront of AI-driven marketing, which aims to inspire creativity and foster meaningful relationships.

The forthcoming celebration promises to be an inspiring gathering, uniting clients, media professionals, and industry leaders to reflect on the achievements of Imizamo Media while unveiling its ambitious plans going forward.

In the past decade, the agency’s groundbreaking campaigns have not only earned accolades but also empowered local communities and set new benchmarks within the sector.

“This milestone signals the beginning of a bold new chapter for Imizamo Media,” adds Manzini, who oversees the company’s marketing and finance.

She speaks passionately about their continued commitment to leveraging AI to create smarter and more impactful strategies, all while fostering opportunities for women in the industry.

“As a fully female-led and female-empowered organisation, our aim has always been to champion a more equitable media landscape.”

The anniversary event will feature a documentary chronicling the agency’s journey, highlighting the challenges they have overcome and the successes they have achieved.

Additionally, a panel discussion will delve into the evolving role of artificial intelligence in media and marketing, offering insights into how this technology can be harnessed for greater good.

Moreover, Imizamo Media is set to launch a mentorship programme aimed at equipping young women with crucial digital skills essential for pursuing careers in the media industry.

“Our story has always been about breaking barriers and unlocking potential,” insists Manzini.

“As a female-led agency, we take pride in driving innovation and paving the way for the next generation. This event is a tribute to collaboration, resilience, and the transformative power of women in media.”

Article Published on IOL on 24 June 2024. Read Full Article Here (https://iol.co.za/the-star/lifestyle/2024-11-20-imizamo-media-agency-celebrates-10-years-of-innovation-in-south-africas-media-landscape)

Determining the appropriate budget for your marketing campaign is a crucial aspect of achieving successful results. While there is no one-size-fits-all answer to the question of the “right” budget, understanding key factors and adopting a strategic approach can help you make informed decisions. In this article, we will explore the considerations and best practices for determining the right budget to run a campaign that maximizes your return on investment (ROI) and drives tangible outcomes.

Define Campaign Objectives:

Before allocating a budget, clearly define your campaign objectives. Are you aiming to increase brand awareness, drive website traffic, generate leads, or boost sales? Each objective requires a different level of investment. Setting SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) helps align your budget with the desired outcomes, enabling you to allocate resources effectively.

Evaluate the Scope and Reach of Your Campaign:

Consider the scope and reach of your campaign when determining the budget. Will your campaign target a specific geographic area or a broader audience? Understand the size of your target audience and their engagement potential to estimate the level of investment required to reach them effectively. Additionally, evaluate the competition within your industry to gauge the investment needed to stand out and achieve your campaign goals.

Conduct Research and Data Analysis:

Thorough research and data analysis play a pivotal role in determining the right budget. Assess historical campaign data, industry benchmarks, and competitor insights to gain valuable insights into the average costs associated with various marketing channels and tactics. Analyze the performance of past campaigns to identify patterns and trends, enabling you to make data-driven decisions when allocating your budget.

Consider the Lifetime Value of a Customer:

Understanding the lifetime value of a customer is essential in budget allocation. Calculate the average revenue generated from a customer over their lifetime and assess how much you are willing to invest to acquire and retain them. Aligning your budget with customer value ensures that you allocate sufficient resources to attract and nurture leads, enhancing the long-term profitability of your campaign.

Test and Optimize:

Consider starting with a conservative budget and gradually increasing it as you gather data and optimize your campaigns. Implement A/B testing to experiment with different strategies, channels, and messaging, and analyze the results to identify the most effective approach. By continuously monitoring and optimizing your campaigns, you can make informed budget decisions, focusing resources on the tactics that deliver the highest ROI.

Explore Cost-effective Channels:

Consider utilizing cost-effective marketing channels to maximize your budget. Digital platforms, such as social media advertising, content marketing, search engine optimization (SEO), and email marketing, often offer a higher ROI compared to traditional channels. Assess the cost per acquisition (CPA) and return on ad spend (ROAS) for each channel and prioritize those that align with your campaign objectives and budget constraints.

Consult with Experts:

If budget allocation seems overwhelming or you lack experience in campaign planning, consider consulting with marketing experts or agencies. They can provide valuable insights and help you optimize your budget based on their industry knowledge and experience. Collaborating with professionals can streamline the budgeting process and ensure that your campaign resources are allocated efficiently.

Conclusion: Determining the right budget for your marketing campaign requires a strategic and data-driven approach. By defining your campaign objectives, evaluating the scope and reach, conducting thorough research, considering the lifetime value of a customer, testing and optimizing, exploring cost-effective channels, and seeking expert advice when needed, you can make informed budget decisions. Remember, a well-planned and well-executed campaign aligned with your goals can drive significant results, regardless of the size of your budget.

Author: Khutso Phahladira

Influencer marketing has emerged as a powerful strategy for businesses to reach and engage with their target audience authentically. Collaborating with influencers can significantly amplify brand awareness, increase credibility, and drive conversions. However, selecting the right influencers for your campaign is crucial for achieving optimal results. In this article, we will explore the key considerations and best practices to help you choose the right influencers and maximize the success of your influencer marketing campaigns.

Define Your Campaign Goals and Target Audience:

Start by clearly defining your campaign goals and understanding your target audience. Are you aiming to increase brand awareness, drive product sales, or generate leads? Knowing your objectives will guide your influencer selection process. Additionally, analyze your target audience’s demographics, interests, and preferences to ensure that the influencers you choose align with their characteristics and have a genuine connection with your target market.

Relevance and Alignment with Your Brand:

When choosing influencers, relevance and alignment with your brand values are paramount. Evaluate whether an influencer’s niche, content, and style align with your industry and target audience. Review their past collaborations to assess their consistency and credibility in promoting products or services similar to yours. Look for influencers who share your brand values and have a genuine interest in your offerings to maintain authenticity and resonate with their followers.

Audience Engagement and Reach:

An influencer’s engagement rate and reach are crucial factors in evaluating their effectiveness. Analyze their social media accounts, blog, or YouTube channel to gauge the level of engagement they generate. Consider metrics such as likes, comments, shares, and views. Look for influencers with an engaged and active audience who consistently interact and respond to their content. A highly engaged audience indicates that the influencer can effectively communicate your brand message and drive action among their followers.

Authenticity and Trustworthiness:

Authenticity is key in influencer marketing. Assess an influencer’s authenticity by reviewing their content and engagement with their audience. Look for genuine and transparent communication, as well as meaningful connections with their followers. Check if the influencer has been involved in any controversies or has a history of promoting products that are contradictory to your brand’s values. Choose influencers who are trustworthy and have a positive reputation among their followers.

Analyze Influencer Metrics:

When evaluating potential influencers, consider their audience demographics, geographic location, and follower growth rate. Look for influencers with a well-rounded and diverse audience that aligns with your target market. Evaluate the growth rate of their followers over time to ensure a consistent increase in their reach and influence. Additionally, analyze their content performance and the impact of their collaborations with other brands to gauge their effectiveness in driving results.

Consider Micro-Influencers:

While macro-influencers with large followings can offer broad reach, don’t overlook the value of micro-influencers. Micro-influencers have a smaller but highly engaged and niche audience. Their recommendations and endorsements often carry more weight and authenticity. They can provide targeted exposure to a specific segment of your audience, resulting in higher engagement rates and conversion rates. Consider partnering with a mix of macro and micro-influencers to maximize the impact of your campaign.

Collaborate and Build Relationships:

Successful influencer marketing goes beyond a one-off collaboration. Building long-term relationships with influencers can yield better results over time. Look for influencers who are interested in establishing ongoing partnerships and are open to co-creating content aligned with your campaign goals. Collaborate with influencers in a mutually beneficial way, providing them with value, support, and incentives. Nurturing relationships with influencers can lead to greater brand advocacy and increased campaign effectiveness.

Conclusion:

Choosing the right influencers for your campaign requires careful consideration and alignment with your brand values, target audience and campaign goals. By defining your campaign objectives, evaluating relevance and alignment with your brand, assessing audience engagement and reach, analyzing influencer metrics, considering micro-influencers, and fostering long-term relationships, you can make informed decisions that maximize the success of your influencer marketing efforts.

Remember, selecting the right influencers is not solely based on follower count, but on the quality of their engagement, authenticity, and alignment with your brand. A strategic and thoughtful approach to influencer selection will help you build trust, connect with your target audience, and achieve your campaign objectives effectively. Embrace the power of influencer marketing and unlock the potential for meaningful connections and business growth.

Author: Daisy Mulenga

The Best of 702 Weekend Breakfast 

Guest: Tlangelani Manzini | Co-founder of Imizamo media  We’re shining the spotlight on a trailblazer in South Africa’s media landscape, Base Five Media. This black, female-led marketing powerhouse is celebrating a decade of innovation, inclusivity, and empowerment. Founded by the dynamic duo Daisy Mulenga and Tlangelani Manzini, Base Five has set the gold standard in AI-powered marketing and transforming lives through opportunity. As they gear up for their 10th-anniversary celebration at The Leonardo in Sandton. 

Link to Radio Interview: https://www.primediaplus.com/small-business-feature-imizamo-media/ 

Media professionals from various outlets came together to celebrate a decade of impactful storytelling and innovation from Imizamo Media Agency.

Base Five Media Agency’s 10th anniversary celebration held at The Leonardo on November 22, saw media professionals from various outlets come together to commemorate a decade of storytelling, creativity, and success.

he event was a vibrant mosaic of laughter, reflection, and anticipation as guests connected over shared experiences and aspirations in the dynamic world of media.

The evening was not just a celebration of past achievements; it set the stage for a bright future ahead, defined by innovation and empowerment.

The agency’s operations director, Thobile Mkhatshwa, addressed the crowd with heartfelt remarks about the journey and milestones reached throughout the decade.

“For ten years, we’ve committed ourselves to producing outstanding work for our clients, ensuring they experience the excellence we consistently strive for,” Mkhatshwa said.

Looking ahead, Mkhatshwa revealed exciting plans for the agency’s future. “Our next steps include significant advancements in robotics. In just a week, we will be heading to China to source robots meant for the Durban University of Technology, a project aimed at equipping future generations with cutting-edge technology,” she added.

Article Published on IOL on 28 November 2024. Read Full Article Here: https://www.citizen.co.za/sandton-chronicle/news-headlines/local-news/2024/11/28/imizamo-media-agency-marks-decade-of-excellence

“Imagine the future you want, not the millions of futures you don’t”. This quote from Jitha Thathachari, entrepreneur and investor with multiple successful start-ups on his resume’ succinctly expresses the attitude of a unique and powerful partnership that launched Imizamo Media 10-years ago. 

Base Five Media Agency, a trailblazing black female-led marketing agency, is set to celebrate its 10th anniversary with a commemorative event on November 22, 2024, at The Leonardo in Sandton. This milestone underscores the agency’s decade-long legacy of innovation, inclusivity, and transformation within South Africa’s media landscape. 

How It all Started 

Daisy Mulenga 

Established in 2014 by visionary founders Daisy Mulenga and Tlangelani Manzini, Base Five Media Agency has become a trusted name in delivering cutting-edge, AI-powered campaigns that achieve measurable results for its clients. With its strong leadership and unwavering dedication to empowering women, the agency has cemented its place as a pioneer in the digital media industry. 

“This anniversary isn’t just about celebrating our past—it’s about envisioning our future,” says Daisy Mulenga, Co-Founder and CEO. “We’re proud to be at the forefront of AI-driven marketing that inspires creativity and builds meaningful connections. Our mission remains rooted in creating opportunities, empowering women, and shaping the future of media.” 

Female Led – Female Managed 

The company is a female-led and female-empowered organization, and since inception has always prioritized diversity, innovation, and inclusivity. Its 10th anniversary presents an opportunity to reaffirm this commitment while championing a more equitable media landscape. 

Walking into their offices in Rivonia, Johannesburg, one is immediately struck by the energy and drive that charactorises their business and the young talent that surrounds you is a testament to the founders commitment to building for the future. 

Boldly going where no Woman Has Gone Before 

Tlangelani Manzini

“This milestone signals the beginning of a bold new chapter for Base Five Agency,” adds Tlangelani Manzini, Co-Founder and Director of Marketing and Finance. “We are embracing an expansive vision, leveraging AI to craft smarter, more impactful strategies, all while continuing to create opportunities for women and fostering inclusive communities.” 

Imizamo Media Agency will be introducing its groundbreaking new AI offering and outline its bold vision for the future, at the celebration event, underscoring its commitment to ongoing innovation and always looking into the future that they want to build. 

 “Our story has always been about breaking barriers and unlocking potential,” says Tlangelani. “As a female-led agency, we take pride in driving innovation and paving the way for the next generation. This event is a tribute to collaboration, resilience, and the transformative power of women in media.”

Base Five Media Agency , proudly building brands in Africa – Chat to them on [email protected] 

Link to article: https://www.businesstechafrica.co.za/women-in-technology/2024/11/22/imizamo-media-agency-10-years-of-imagining-the-future/