OUR
STORY
Try not to sleep.
Once upon a time, two over optimistic women decided to open an agency. They needed to do things differently in an industry where agility and purpose felt unnatural. A home for brands and other special humans to do work they didn’t hate. So, in 2014, we launched with no clients and no office. But as growth would have it, it took 10 years for the Base to establish itself as an agency that was unapologetically female and fierce, championing execution and doing work clients love. If you’re still awake, fast forward to 2025. We’re 11 years in, with a team of 20 media warriors, and we pride ourselves with partnering with brands that bring us hard problems to solve. We go beyond clicks and billboards solving real business problems for marketing executives who trust us.
From Momentum, Wits Plus, UNISA, Legacy Lifestyle to TATA, we’re a solid partner for big-impact media needs across the continent. And by that, we mean we have another office in Zambia.
Have a business problem that needs a strong Base to shift your brand? We could have a look at it for you.
So welcome to Base Five. A media agency that is digitally led, connecting content to culturally relevant channels, driving the bottom line.
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OUR AGENCY GALLERY
OUR VALUES
We approach every interaction with professionalism and respect, whether with agency partners, clients, or colleagues. We communicate clearly and firmly when needed, always grounded in mutual respect
We operate as a united team, no one gets left behind. This spirit of collaboration extends to our clients too. When you work with us, you gain a dedicated partner that shows up with unity, support, and shared accountability.
We consider the impact of every action, on our team, our agency’s reputation, and most importantly, our clients. Thoughtful decision making is part of our culture because your brand deserves nothing less.
Beyond ethical values we uphold is our Faith in God. It’s a quiet strength behind our relationships, commitment to excellence, integrity, and purpose in everything we do.
We stay focused on what matters – delivering results that align with your goals and our shared vision. Every action is intentional, keeping your bottom line and long-term success at the centre.
